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  Oct 11, 2001



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READER ALERT: For all the latest wrestling happenings, check out our News & Rumours section.

WWF launches 'Attitude' collection
WWF has established a new home video sub-brand - The WWF Attitude Collection -- which will feature the best-selling VHS titles from the company's home video library re-packaged and re-priced to $9.95. This new low price-point enables WWF to expand its home video presence into retail outlets such as supermarkets, drug stores and convenience stores.

"Through our distribution deal with Sony Music Video, we now have the ability to secure distribution for our products into new retail channels across the country. The new line is designed to present these retailers with an attractive price point that encourages them to carry World Wrestling Federation home videos," said Mark Gilula, Vice President of Home Video for WWFE. "We see this new series as a must-have collection for fans who want to re-live some of the greatest matches, moments and rivalries in the history of the World Wrestling Federation."

The initial 12 titles in the series have just been released. They are: Austin 3:16 Uncensored, Austin vs. McMahon , Best of WrestleMania(R), Best of Survivor Series(R), Undertaker the Phenom , TLC-Tables Ladders Chairs , Three Faces of Foley , Eve of Destruction , The Rock : Know Your Role , Best of Raw, Vol. 1 , Unforgiven 1998, and Rock Bottom 1998. Additional titles will be added later this year and in 2002.

-- SLAM! Wrestling News Wire.




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