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  Feb 14, 2001



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READER ALERT: For all the latest wrestling happenings, check out our News & Rumours section.

WWF - Molson deal announced
A still from the upcoming Molson Export ad.

TORONTO - Molson Export announced today a multi-year sponsorship with World Wrestling Federation Entertainment Canada, Inc. Molson Export's exclusive beer/malt beverage sponsorship rights to the World Wrestling Federation trademarks in Canada include broadcast and Internet components as well as special in-case and on-premise promotions.

"The World Wrestling Federation is the ultimate guy's escape from all the stresses of the real world and one that we know all Molson Export drinkers can appreciate," says Rob Guenette, vice president, Molson Canada. "Molson Export and the World Wrestling Federation are a perfect fit. There's no better way to achieve balance in one's life than to go out with the guys and watch the WWF!" Molson Export, the beer that's all about balance, and the World Wrestling Federation have identical core consumer groups - 19 to 34-year-old males looking to "have fun and hang out with the guys."

Molson Export is also sponsoring the popular World Wrestling Federation programs RAW IS WAR, Live Wire and SmackDown! in Canada.

"We're thrilled to bring Molson into the World Wrestling Federation family," says Carl DeMarco, president, World Wrestling Federation Entertainment Canada. "The brand strength of the World Wrestling Federation and Molson, paired with our commitment to fans and consumers, will capture the imagination and win the loyalty of the male 19 to 34 age demographic in Canada."

From February 26 to April 30, Molson Export will be offering Canadian consumers one of four collectable Molson Export/World Wrestling Federation t- shirts in specially-marked 24-packs of Molson Export. The t-shirts, which feature different logos from the WWF TV programs Export is sponsoring - is just one of many promotions Molson Export will be offering. Lucky consumers at participating sports bars and restaurants in Canada will have the chance to win the ultimate World Wrestling Federation Experience, which includes top- notch seats to WWF live events in Toronto and New York.






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