WWF has Super plans
By GREG OLIVER --
SLAM! Wrestling
Let's get right to the important part of this year's Super Bowl -- the WWF commercial.
Though heaven knows if it will be available in Canada because of simulcasting, it still is a really big deal. It almost seems that the WWF wants to be taken seriously, or something.
The slogan will be "Get It?", and the 30-second commercial will run during the 3rd quarter of Super Bowl XXXIII on Sunday, January 31. (For the record, SLAM! Wrestling's Powell & Oliver support the Falcons.)
The ad showcases Stone Cold Steve Austin, Sable,
The Rock, Undertaker, Mankind and Vince McMahon, tackling
misperceptions about the World Wrestling Federation. In a :30 spot,
the "bad boys of television" conduct an over-the-top guided tour of
the Stamford, Connecticut headquarters. The commercial will provide a
knowing "wink" to the millions of viewers of WWF programming out there
that do "Get It", and further give new viewers a taste of what they're
missing.
In addition, the World Wrestling Federation will provide its own
half-time spectacular on a special edition of Sunday Night Heat,
titled "Half-Time Heat" on USA Networks. (No word yet on Canadian availability.) The WWF will air this special
that will feature a never-before-seen WWF Championship Match. In
addition, there will be a clock located on the screen counting down to
the start of the 3rd quarter and the debut of the WWF Super Bowl
commercial.
"The 'Get It?' Campaign is about how this unique
sports-entertainment product has evolved to encompass contemporary
themes that are as interesting as anything on TV -- or at the movies
for that matter," stated Vince McMahon, chairman of the World
Wrestling Federation in a press release. "We think we've created a spot that delivers on
the elevated expectation of us so much so that to see it, you have to
ask 'what was that' or 'did I see what I thought I just saw?.' The
themes we touch on are as big as any in entertainment and that's the
message we ask people to 'Get'."
-- with files from SportsTicker
