September 30, 2010
Hogan settles lawsuit with cereal company

Hulk Hogan, the pro wrestler known for his long blond locks and moustache, has settled his lawsuit with Post Foods over what he said was the unauthorized use of his image in an animated commercial for a children's cereal.

Hogan, whose real name is Terry Bollea, filed a lawsuit against the cereal giant in May, 2010, for its "Cocoa Smashdown" ads for Cocoa Pebbles cereal.

In the ad, an animated wrestler with shoulder-length blond hair and a Fu Manchu moustache called Hulk Boulder faces off in the ring against Flintstones characters Barney Rubble and Fred Flintstone. The Flintstones characters, powered by the chocolatey cereal, win the match.

In his complaint, Hogan noted he has been widely known throughout his wrestling career, first as Terry "The Hulk" Boulder and then as Hulk Hogan, and "has presented himself to the public with long blond hair and a Fu Manchu moustache."

Hogan dropped his lawsuit on Monday. His lawyer, Joseph W. Bain, said a settlement was reached earlier this month. The terms of the settlement are confidential, he said.

-- QMI Agency

RELATED LINKS

  • Hulk Hogan bio and story archive


  • CANOE.CA SLAM!