SLAM! Sports SLAM! Wrestling
   Wed, March 14, 2007



News & Rumours
Bios
Obits
Canadian Hall of Fame
WrestleMania 30
WrestleMania 30 photos
Video
Movie Database
Minority Mat Report
Columnists
Features
Results Archive
PPV Reviews
SLAM! Wrestling store
On Facebook
On Twitter
Send Feedback




Photo Galleries

House of Hardcore VII


Signmania VIII


Beulah McGillicutty


Big Event 7 fan fest


Raw in Buffalo


SHIMMER tapings


Alexia Nicole







SCOREBOARD
PHOTO GALLERY
VIDEO GALLERY
COMMENT





WWE axes brand-specific PPVs
By JON WALDMAN -- SLAM! Wrestling


WWE has made yet another cut that will effect its broadcasting, but this time it's not a member of the talent roster.

Instead, the Fed, through its corporate website, announced that brand-specific pay-per-view events would no longer occur. The decision, as noted in the release, was made due to the success of inter-promotional events.

“We have seen over the past two years that WWE pay-per-views have significantly better buy rates when more than one WWE brand is involved,” said Kurt Schneider, Executive Vice President, Marketing for WWE in the release. “WrestleMania, with an average of one million buys per event over the past three years, is the perfect example. This new direction will give our fans more of what they want in every one of our pay-per-views.”

The move to brand-specific PPVs occurred shortly after the initial brand split, when the two flagship shows Raw and Smackdown! were split into two separate entities with unique rosters. While initial events included talent from both shows, the specific PPVs soon came the norm, save for major events, including The Royal Rumble, Summerslam, Survivor Series and WrestleMania. On occasion, the two brands would appear on other PPVs, most notably during the Taboo Tuesday and Cyber Sunday events.

In 2005, during the first ECW: One Night Stand event, WWE wrestlers from both brands appeared, with some ECW alumni like Chris Jericho and Rey Mysterio wrestling against their former ECW co-workers, while other wrestlers would late make their presence felt. When ECW was resurrected in 2006, WWE once again infused ONS with its Raw and Smackdown talent battling the fledgling brand's stars.

WWE has also mixed its brand rosters in recent months on its television shows, with members of the various shows appearing on all three broadcasts.


Visit the SLAM! Wrestling store!


  • See all of WWE's stars not just on one PPV, but in one ring!. Preorder the WWE Royal Rumble 2007 DVD in the SLAM! Store.

    Jon Waldman has been with SLAM! since 2000.