SLAM! Sports SLAM! Wrestling
   Sat, November 11, 2006



News & Rumours
Bios
Obits
Canadian Hall of Fame
WrestleMania 30
WrestleMania 30 photos
Video
Movie Database
Minority Mat Report
Columnists
Features
Results Archive
PPV Reviews
SLAM! Wrestling store
On Facebook
On Twitter
Send Feedback




Photo Galleries

Raw in Detroit


WWE Tables, Ladders and Chairs ... and Stairs


NXT Takeover: [R] Evolution


WWE Survivor Series


House of Hardcore VII


Signmania VIII


Beulah McGillicutty







SCOREBOARD
PHOTO GALLERY
VIDEO GALLERY
COMMENT





K-Feding the WWE coffers
By TJ MADIGAN - Calgary Sun


"I want a divorce," yelled a stone-faced Linda McMahon back in 2001; part of a WWE storyline which went absolutely nowhere and didn't draw a dime.

But when Britney Spears issued that same demand (by text message, apparently) on Tuesday afternoon, WWE executives must have seen dollar signs dancing before their eyes.

The Spears divorce is quite possibly the biggest celebrity gossip story of the year. So big, in fact, that it transcends the pages of Us Weekly and People Magazine and became front page news in mainstream publications around the world, including this one.

But first, a little background for those who don't know their Brangelina from their Bennifer (This is, after all, the sports section; a place where complete indifference to celebrity garbage should be unconditionally forgiven, if not applauded).

Pop princess Spears has finally decided to dump her husband of two years, Kevin (K-Fed) Federline, filing for divorce and sole custody of the couple's two children.

Federline, in turn, is expected to fight for custody of the kids and a bigger severance package than the couple's iron-clad pre-nup recommends.

And right in the middle of this impending media circus sits WWE owner Vince McMahon, whose insignificant decision to bring K-Fed onto Monday Night Raw last month appears to have been a textbook case of 'Luck o' the Irish'.

Federline's wrestling involvement began with a once-off appearance at a WWE TV taping in L.A. to promote his soon-to-be-released rap CD. Typecast as an unlikeable, arrogant Hollywood wannabe (a.k.a. playing himself), he took part in a scripted confrontation with WWE champ John Cena, and even agreed to take a minor beatdown from Cena on live TV.

The tabloid media (which often paints Federline as a talentless freeloader who mooches off his wife's celebrity status) couldn't get enough of seeing K-Fed getting smacked around. The face-off got so much publicity that an encore performance was inevitable.

Federline exacted revenge at the Cyber Sunday pay-per-view last weekend. The wannabe rapper made a surprise run-in during the World title match, whacking Cena over the head with the big gold belt and ultimately costing him the match and the championship.

Which led to the announcement that WWE had scored its biggest K-Fed coup yet -- Federline vs. Cena in a one-on-one match, live on the New Years Day episode of Raw.

WWE and the soon-to-be-ex Mr. Britney Spears were now joined at the hip in the eyes of the tabloid press; two bastions of redneck America, working together to create easy fodder for late night talk show monologues.

So when word of K-Fed's divorce exploded down the news wires on Tuesday afternoon, WWE got plenty of publicity as part of the package.

In fact, several prominent gossip writers have reported the WWE deal actually ignited the divorce proceedings, alleging Federline went nuts and started smashing up the couple's house after Spears laughed at a tape of his wrestling escapades.

Either way, it's all one big happy accident for McMahon and WWE. After years of desperate attempts to become less of a wrestling company and more of an entertainment conglomerate, the grappling group seems to have lucked its way into the centre of the ultimate celebrity media frenzy.

And with Federline's rap career and Sugar Mommy both hitting the skids at the same time -- not to mention the continued free press McMahon could milk out of the situation -- don't be surprised if K-Fed's involvement with WWE quickly morphs into much more than a one-match deal.


Visit the SLAM! Wrestling store!


  • TNA Best of Samoa Joe DVD