April 26, 2005
WrestleMania draws big buyrate
By JON WALDMAN -- SLAM! Wreslting
World Wrestling Entertainment has announced the preliminary buyrate for WrestleMania XXI, and the Fed is very happy with the numbers.
Early estimates have the pay-per-view drawing more than 940,000 buys, which is close to their targeted rate of one million.
WrestleMania XXI, which was headlined by Batista vs. Triple H for the World Heavyweight Title and John Cena vs. John Bradshaw Layfield for the WWE Heavyweight Championship, was seen in more than 90 countries and was also broadcast to troops in the U.S. Army. Attendance for the event live at the Staples Center in Los Angeles was over 20,193, which is a record draw.
"Thank you to all our great fans around the world who have again made WrestleMania the premiere event in the Pay-Per-View industry,” said Kurt Schneider, EVP, Marketing in a release on WWE's website. “We will maintain the incredible momentum we have built over the past 21 years by producing exceptional Pay-Per-Views month in and month out."
The actual buyrate for WrestleMania will be available later, once distributor and affiliate information is finalized.
WWE's next pay-per-view, Backlash, airs this Sunday, and will be the first of 16 major events that will be broadcast this fiscal year.