The Pro Wrestling Superstars (PWS) - Past Present and Future Pay-Per-View (PPV) is coming to DVD. Aaron Weiss, producer of PWS, recently announced a DVD distribution deal for his series, soon to be available in retail outlets right across Canada.
"What we're doing is taking the episodes that were available on Pay-Per-View and we're now going to make them available for DVD," said Weiss in an interview with SLAM! Wrestling.
"There's been a large demand from people that might not necessarily have a Pay-Per View network. There has been a demand at shows and in retail stores for the product." Weiss explained that with the series having run its course via PPV, that expanding into the DVD market was the next logical step.
"Now that the window has closed for them to air on PPV, we're going to make them available to the public," Weiss said, adding the DVDs will be available via the PWS website and at live wrestling events in the near future. "We'll have multiple avenues for people to get PWS on DVD."
The distribution deal was signed eight months ago with Guillotine Distribution out of Toronto, despite the perception that the pro wrestling DVD market is oversaturated. "They thought that although wrestling is somewhat saturated these days, they still felt that because of our unique approach and the kind of content that hasn't been available or seen anywhere else, that this was something that they would be interested in proceeding with."
A total of 30,000 copies have been manufactured, sub-divided into 10,000 copies, representing three volumes in total. To date, no retail price or specific retail outlets have been determined.
In scoring the deal, Weiss had to remain ever conscious of ensuring his product would get maximum exposure, generate a profit, without overpricing.
"From a business point of view, there are multiple considerations to keep in mind," he explained. "We want to ensure that yes, it's out there, but that one, we are going to make a profit and two, the consumer is going to be able to get it at a reasonable price. That's very important because we want to make a series out of this. We're not just in it for a quick buck."
Each DVD will contain four to six matches, presenting a wide range of mat stars, including legends like Andre The Giant and Dick The Bruiser to current stars such as Jerry Lynn, AJ Styles and Petey Williams. Also included will be shoot interviews and additional wrestling matches featuring standouts from various independent promotions.
This latest venture by Weiss is a continuation of his efforts to further expose his product to Canadian wrestling fans. But don't think for a second that he is content with staying within the borders of the Great White North. "Canada is the foundation. That's where we laid it and we've had a great run. But right now, in the interest in growth, we're really concentrating on two areas. One is in solidifying our deals with American Pay-Per-View, which should be done in the next two to three weeks. We're going to have some pretty huge announcements pertaining to that."
On the second front, Weiss stated his intention to acquire international wrestling footage with the intent of diversifying the brand of professional wrestling to be included in future PPV efforts. "We appreciate all the support that the fans of Canada have given us on the various PPV networks. But in the interest in giving them the best product possible, we have to expand. That will allow us to increase and better the inventory we have and to give fans an even more diversified look at pro wrestling through different organizations in North America and globally. We want to give them more for their buck."
When confronted on the PWS buyrates, Weiss expressed mixed feelings on the final results. "To be blunt, no," he said, explaining that while achieving a healthy buyrate for his shows, there is room for improvement. Weiss did not divulge specific PWS buyrate numbers. "I'm never happy until I reach certain goals I've set. The wrestling market is down right now. Canada is a great market place, but it's not the biggest one in the world. I am happy to say that we did beat TNA in some instances when they were still running weekly."
Fans can look forward to future PWS broadcasts on Canadian PPV in April and May.
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Corey David Lacroix can be emailed at firstname.lastname@example.org.