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COMMENT





TNA knows how to promote a champion
By DONNIE ABREU - SLAM! Wrestling


This week, Jeff Jarrett will put his title on the line against the number one contender, Glen Gilberti. I must say, I enjoy the old school way that NWA TNA has protected their World Title. I don\'t think the World Champion needs to, nor should he compete every single week. Title matches should mean something. Watching the champion compete should be special. Throwing \"the man\" into meaningless six man tag bouts or non-title contests does very little to elevate the individual. Remember WWF TV in the 1980\'s and early 90\'s? How often did you even SEE Hulk Hogan - never mind watch him wrestle.

Vince Russo\'s surprise return as an on-air character last week has the Internet abuzz with speculation that Jarrett will turn heel, join Russo and lead Sports Entertainment Xtreme. While this would seem a likely scenario, especially when you figure in Jarrett\'s recent heel overtones and the growing fan-base of uncrowned champion Raven, there is one major problem. Turning Jarrett heel would likely force Gilberti into face-hood.

It has been said time and time again that the time to turn a character is when they are red-hot or when their character has exhausted all creative avenues. I don\'t think either is the case with Gilberti. Fans are still struggling to view the former Disco Inferno as a legitimate title contender - turning him face, would likely bury him beneath other favorites like D\'Lo Brown, AJ Styles, Team Extreme and the afore mentioned Raven.

It should be interesting to see how this match plays out tonight.

Speaking of Brown and Styles; last week they ended their surprisingly successful tag team to pursue individual goals. This week they will square off against each other to crown a new number one contender. Where does this leave Raven?

It would appear that TNA is going to drag out Raven\'s pursuit for the gold for a couple of months until his new found popularity reaches a feverish pitch.

Donnie Abreu has been a wrestling journalist for eight years and is the co-founder of IceCold Media (http://www.icecoldmedia.com). Visit IceCold Media for all your custom media design needs. Mention that you read Donnie\'s column on SLAM! and receive a 20% discount!