LINDSAY, Ont. ≠-- An Ontario-based company is providing the grass of the playing grounds for this year's FIFA World Cup in South Africa.
All World Cup fields will feature grass grown on Manitoba farms grown by Pickseed Canada, which is headquartered in Lindsay, Ont., and has divisions across the country and in the U.S.
The company has provided two variants of perennial rye grass, Zoom and SR4600 for the tournament.
The grass was developed by Seed Research, a division of Pickseed Canada and was distributed by Agricol in South Africa.
Robert Clark, CEO and president of Pickseed Companies Group, told QMI Agency they are happy to be part of the world's largest sport event.
"We're delighted to be recognized," Clark said.
Clark said Pickseed is involved with many "famous lawns," such as a number of golf courses that host PGA events.
The World Cup kicks off Friday.