The buzzer sounds.
The players hang their heads in shame.
The score is in favour of the wrong World Cup team.
What do you do?
As it turns out, if you're a man with a woman on the side, you'll probably be making plans with her ASAP.
According to a survey conducted by Victoria Milan, 85% of men polled said they would be meeting up with their mistress to "cheer up" after a World Cup loss.
"The emotional attachment men feel for their team and nation can lead to heartbreak during a loss," Victoria Milan founder/CEO Sigurd Vedal said, "and they'll be chasing that first high and feeling of excitement and satisfaction they experience watching previous matches."
Through its research, the website for "discreet dating for married and attached" people also found that 34% of men polled are more excited at the prospect of having an affair than watching Cup matches.
Perhaps unsurprisingly, the data shows opposite results when one's team triumphs.
Sixty-two per cent of men polled said they would celebrate a Cup win with friends, while 25% would prefer the company of a partner and only 13% would hang out with their mistress.
Victoria Milan, which has four million members worldwide, said 8,000 men participated in the study.