He kicked soccer right where it hurts, and now UFC president Dana White is going to put his boots where is mouth is.
It was in the Calgary Sun's own boardroom last week when White unleashed on the most popular sport on earth, slagging soccer as a refuge for children and untalented hacks.
"I can't stand soccer. It's the least-talented sport on Earth. There's a reason three-year-olds can play soccer," White told the Sun's editorial board, while dicussing an upcoming UFC event in Calgary.
"When you're playing a game when the net is that big and the score is 3-1 — and that's a blowout — are you (kidding) me? You know how untalented you have to be to score three times when the net is that big?"
No surprise, the Sun's footage of the statement has enraged soccer fans and players worldwide, leading retired American soccer star Jimmy Conrad to respond with a challenge to play.
"Why would a tough guy like you feel so threatened by soccer that you needed to go off on it unprovoked?" said Conrad in video response to White.
"Here's what I'm going to do. Because I like you, I'm going to give you the opportunity to join me and a few friends for a game of soccer. Since you believe playing soccer requires no talent, I'm sure you'll be the star. Unless you're scared."
White, of course, accepted the challenge — and now the whole Internet is abuzz with news of the upcoming grudge match, started right here at the Sun.