The biggest buzz going into the 2010 World Cup has nothing to do with crime, football or economics.
It's all about the vuvuzela.
The recently concluded Confederations Cup tournament, a warmup to the 2010 affair, left observers with one lasting memory and perhaps earache.
It's like the buzzing sounds produced by a swarm of bees descending on a stadium.
The sound is produced by a plastic horn, two or three feet in length that is constantly being blown by South African fans. The longer the horn, the more difficult it is to blow.
Spanish soccer player Zabi Alonso called for a ban on the horn.
The noise is so distracting some have called for its banning from stadiums. It has already been banned at rugby matches.
It's probably no more distracting that the constant pounding of the samba drums when Brazil plays.
No one knows for sure where the vuvuzela originated or how it came to find it's way to sporting events.
There is a suggestion the blowing is symbolic of blowing away the opposition. Some say the origin was from a horn that used to summon villagers to meetings in days gone by. There are those with less colourful suggestions. They suggest the horns were imported from the United States a number of years ago but didn't sell well until football fans began blowing them at games.
They will become a familiar picture in 2010.