The timely catch phrase that’s hitched itself onto the Greatest Outdoor Show On Earth is now raising more than spirits.
“The phrase ‘Hell or High Water’ suddenly appeared in social media attached to our brand,” said Deanne Carson, vice-president marketing and external relations with the Calgary Stampede.
“It has really become a tagline to the optimism, power and resiliency of the community to get the job done no matter what obstacles we face.”
One day after the Stampede announced the show will go on next week, despite the grounds and surrounding areas being heavily flooded, it says it will begin selling t-shirts to support flood relief efforts.
The sale of Hell or High Water t-shirts will benefit the Canadian Red Cross Alberta Flood Fund, said the Stampede Tuesday.
“Similar to the white hat, we see this Hell or High Water t-shirt acting as another symbol to bring the community together,” said Carson.
The shirts are on sale for $19.95 at http://store.calgarystampede.com and will be available for distribution starting Wednesday.
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