A U.K. businessman's attempt to cash in on Lance Armstrong might instead wind up costing him thousands of dollars.
All because Armstrong 'fessed up to TV icon Oprah Winfrey last week, admitting he had used performance-enhancing drugs while winning his seven Tour de France titles.
Karl Baxter, director of Wholesale Clearance UK, bought 10,000 DVDs of a 2005 Discovery Channel Documentary on the disgraced cyclist, ironically titled "The Science of Lance Armstrong", hoping to make a huge profit. He bought the discs four months ago, according to a report in the U.K.'s Daily Express, for £1 (about $1.62) apiece.
But since Armstrong confessed, Baxter has been unable to sell even one disc, despite discounting them to less than half his wholesale price.
"The idea was to sell them in small job lots of 100 for about £3 each, so traders could go on eBay, Amazon, or car boot sales and sell them on," Baxter told the Express. "There was a slight amount of risk and a gamble because there was a suspicion, but he wasn't admitting to it, so I put them on the website last week.
"I was hoping the problem would die down and I would be able to find a good home for them. But now I don't think I will get a tenth of the money back."
The documentary looks at the training techniques and high-tech equipment Armstrong used during his cycling career. Baxter believes one of those winning strategies should have been for Armstrong to clam up, even though allegations and rumours about his doping have been around for more than a decade.
"I just wish Armstrong had either kept his mouth shut a bit longer or not done it in the first place," Baxter said. "But he has done a lot for charity and I'm sure that's done more good than what loss we have made.
"I don't know what I'm going to do with the DVDs now. We could run a competition and offer them as the booby prizes -- or I could build a big dominoes track for my three-year-old to knock down."