NanoGaming the future of fantasy sports

KIRK PENTON -- Sun Media

, Last Updated: 7:24 AM ET

You think you have a fantasy problem now?

Wait until NanoGaming takes control of your life. The future of fantasy sports, which appears to be rock solid, will be discussed at the Fantasy Sports Trade Association's annual business conference in Chicago on Feb. 20 and 21.

LiveHive Systems Inc., a company based in Waterloo, Ont., will be at the conference to unveil its new NanoGaming baseball solution, which will allow people watching games to make hundreds of real-time predictions on their computer or cell phone.

Participants, for example, will be able to guess whether the batter will get a hit, a walk or strike out, and they'll be able to compete against their friends.

It's scary to think where this is headed. Fantasy players won't only research their players' averages and home run trends; they've have to figure out whether or not they take the first pitch against lefties in the rain on Sundays.

Fantasy sports has avoided the wrath of the U.S. Justice Department, which came down hard on Internet poker and offshore sports books last fall, and appears to be on a path of continued growth.

Nate Ravitz, who cofounded the content-based rototimes.com in 2000 and also contributes to USA Today, said fantasy sports will keep marching forward.

"For us, (it will be) a lot of continuing with what we're doing," he said. " The last couple years we've been selling a lot more premium content, and that seems to be the way people are going.

"Have a free audience and try to get them to buy niche things, generally low-priced things -- $10 to $15 draft kits. That's sort of the way it's going."


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