Well aware World Cup luge races in Canada attract roughly 10% of the crowds European venues host, organizers have thrown a bit of an incentive at potential fans.
All those attending this weekend's Viessmann Luge World Cup races at Canada Olympic Park will not only see the world's top sliders, but can also take advantage of beer and bratwurst for a buck.
"I know it'll get my friends out," laughed Calgary's Mike Moffat.
"I'll see how many friends I have."
Hoping to show locals just how far he and his doubles partner/brother Chris have come since returning to the sport after three years off, Moffat is expecting a modest contingent of friends and family to essentially send the Canadian team off to Turin. The Moffats have already qualified for the Games along with Canada's doubles team of Eric Pothier and Grant Albrecht.
However, the event will act as the first of two final qualifiers over the next two weeks to determine the three men and three women to represent Canada in Torino, meaning the competition will be fierce amongst the youngest team on the international circuit.
Looking to join Red Deer native and team leader Regan Lauscher is Calgary's Madison Dupuis, Meaghan Simister and Alex Gough.
On the men's side Vancouver's Jeff Christie will battle it out with Calgary's Ian Cockerline, Sam Edney and Disbury's Jorgen Krause.
The action gets underway Friday at 5 p.m. with doubles competition, with women's events following at 7 p.m. The men's singles goes from 3 to 5 p.m. Saturday followed by the team competition at 7:30 p.m.