The days of Canada setting modest goals for the Winter Olympics are long gone.
Today, it's all about bold predictions and dreams of world dominance.
Canadian athletes regularly talk about how nothing but gold will be acceptable when they step into their arena in Sochi, Russia in February. And they do so with the support and confidence of the Canadian Olympic Committee.
As he spoke Monday at the Canadian curling team unveiling at the Winnipeg Art Gallery, COC president Marcel Aubut made it clear Canada intends to contend for the top of the medal standings in Sochi.
That's right. A country that won just two medals at the 1980 Winter Olympics is now talking about winning 30-plus and shooting for supremacy in the standings.
"We are used to having ambitious goals," Aubut said. "It would be easy to go over there and say one, two, three medals would be fine and still look like kings and queens when we come back. That's not our style. Our philosophy is 'Let's get the maximum we can with the athletes' co-operation.' "