July 29, 2012
Record ratings for Opening Ceremony
By QMI Agency
Canada just just set a new record.
One in two Canadians watched the dazzling launch of the London 2012 Olympic Games Friday, making it the most watched Summer Olympic Games Opening Ceremony broadcast on record in Canada, the Olympic Broadcast Media Consortium said in a statment Saturday.
The consortium comprises CTV and Rogers Media and boasts that it's "providing unprecedented English, French, and multilingual coverage and consumer choice on multiple platforms" during the Games.
"Airing live across Consortium networks in six languages (English, French, Mandarin, Cantonese, Tamil, Punjabi), an astonishing 16.6 million viewers, or nearly one in every two Canadians, tuned in to some part of the ceremony. Overall, 64% of Canadians watched some Olympic Games coverage on the Consortium's channels yesterday. The television coverage peaked at 8.1 million viewers at 7:36 p.m. (EDT) when the Olympic Cauldron was lit," the statement from Bell Media says.
According to the release, the audience eclipsed the previous Summer Olympic record holder, the Atlanta 1996 Opening Ceremony (4.3 million), by 49%, and delivered nearly four times the audience of the Beijing Opening Ceremony (1.6 million) and more than four times the audience of the Opening Ceremony in Athens in 2004 (1.4 million).
Interestingly, more than half the traffic (54%) to CTVOlympics.ca and RDSolympiques.ca yesterday was from a mobile device.