INDIANAPOLIS - NASCAR just about broke its arm slapping itself on the back this week for sanctioning a Camping World Truck Series race on a dirt track — specifically Eldora Speedway in tiny Rossberg, Ohio, some 170 kms south-east of Indianapolis.
The Wednesday night race was a big success for SPEED-TV.
It drew an SRO crowd of 18,000 at the gate and had a 1.20 rating (1.4 million viewers) on television — the best numbers of the season and bigger than any IZOD IndyCar race this season outside of the Indianapolis 500.
The question remains, however: Was it enough for NASCAR to come back next season and was it enough for track owner Tony Stewart to want it back next season?
Talk around the NASCAR garage is that Stewart lost money on the race, even after reportedly getting a deep discount on the sanctioning fee.
Stewart also did not have to instal SAFER barriers at an estimated $750,000 US price tag.