Formula 1 racing boss Bernie Ecclestone was kicked unconscious by thieves during a savage beating, which he has described as "completely stupid and uncalled for".
The 80-year-old billionaire and his Brazilian girlfriend, Fabiana Flosi, were set upon by a gang of thugs outside his London office on Nov. 24.
The sports entrepreneur was punched in the face and kicked in the head as the men robbed him and his partner of their valuables, and he was later admitted to hospital for treatment.
Ecclestone has now spoken out for the first time about the terrifying attack and shown off his horrific facial wounds.
He tells Britain's Daily Express, "I drove as I often do and we had just got out of the car when suddenly these guys laid into me. They said nothing to me, just went on the attack, so there was no chance to feel scared or react.
"When I was on the ground I could hear Fabiana screaming for help and I took a kick or two in the head and went unconscious. When I came to there was blood everywhere from my head wound but I was lucky. They weren't worried about taking my eye out or head injuries when they were kicking.
"It was completely stupid and uncalled for. If they had confronted me and asked for everything we had, I would have handed over everything in my pockets, my wallet, anything."
And Ecclestone insists the robbery was pointless, as he never carries much cash or pricey jewelry, adding, "They won't be going far on what they took off us...I never carry much money or expensive jewelry. Most of Fabiana's stuff was just personal from Brazil and not worth much."