Rush hour

DEREK VAN DIEST -- Edmonton Sun

, Last Updated: 7:35 AM ET

The Edmonton Rush are looking for bigger and better things during their second season.

They have improved their National Lacrosse League lineup with the addition of a number of veterans in the hopes of being more competitive.

They have also adopted an aggressive sales plan to attract more season-ticket buyers. And they'll continue to bring in game-day entertainment.

"I think the second year is harder," said Rush president Duane Vienneau. "The first year you go in a little bit naive, I think. You make decisions and you do things that you think are going to work and you realize quickly what worked and what didn't work.

"The second year is harder, because you really know what you can do, you know how to do it and you have to make it happen."

Last season, the Rush averaged 10,300 fans per game. This year they're striving to sell 7,000 season tickets.

Yesterday the team held a news conference to discuss expectations and introduce their entertainment lineup for the upcoming season.

Last year the game-day shows included special guest appearances by model Brooke Burke and the Dallas Cowboys cheerleaders.

This year, former NBA player Denis Rodman and the Trailer Park Boys are to be among the guests.

"Last year we tried to build some fan-base through that avenue," said Vienneau. "It was so successful for us being a 1-15 team and still getting the kind of numbers, we said 'why would we stop.' "

On the floor, the Rush addressed their biggest need in scoring. With the additions of Chris Gill, Dan Stroup and Jason Wulder, the Rush have brought in proven scorers.

"We knew what we needed to change," said Rush assistant coach and director of lacrosse operations A.J. Jomha. "I've looked around the rest of the league and I know they're all getting better as well.

"But when I compare what we've done and what they've done ... I'm very optimistic."

The Rush will host the Calgary Roughnecks for an exhibition game on Dec.8. They'll open their NLL regular-season campaign on Jan. 6 when they play host to the Philadelphia Wings.

"With the talent level increasing, we're going to have better control when we're on offence," Jomha said. "On the back gate, one more year of maturity, teams will have to work a lot harder to get good shots on net."


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