Lacking any knowledge about the sport of lacrosse, Michelle McDonald immediately hit the web when her company -- Scout Communications -- had been awarded the Calgary Roughnecks account this season.
During her research, McDonald found two key terms popping up over and over again -- real and deal.
As a result, McDonald went with a 'Real-Deal' slogan to help promote not only the local franchise but the upcoming National Lacrosse League All-Star weekend, which will be held Feb. 26-27 at the Saddledome.
"We got a great response from a lot of the questions we asked on the chat lines," said McDonald, who along with Riggers captain Tracey Kelusky officially unveiled the new all-star logo yesterday.
"Fans mainly said they liked it 'cause it was real. The players aren't being pampered and the fans really feel like they play for the love of the game. And it's a deal, so that's how we positioned it."
The defending NLL champions are off to a bit of a slow start.
After dropping their season opener two weeks ago and then losing their home opener against the San Jose Stealth Friday, the Riggers currently have a 1-2 record.
Fearing an 0-3 start, Calgary regrouped Saturday and beat the Stealth 14-10 in the rematch of the home-and-home series.
Kelusky, who is a two-time all-star, said he finally thinks his team is getting over its early-season jitters and should carry that momentum into its next game against the Arizona Sting on Jan. 22
"It was just confidence and everyone doing their jobs," said Kelusky.
"It would've been nice to play on Sunday after winning and waiting for that win for so long but I think we'll be all right.
"We can get in some practices and work on our systems."
Kelusky, Kaleb Toth, Ted Dowling and Rob Kirkby all represented the Roughnecks last year in Denver at the all-star game.
Knowing how important an all-star weekend is for a city, Kelusky maintains this is a big step for pro lacrosse in Cowtown.
"It's huge. If you look at how lacrosse has grown over the years in Calgary, it's phenomenal," he said
"It think it's great that our league has finally recognized Calgary as an important part of the NLL.
"It's nice to see that we are going to bring in the best players in the world and that's great for our fans, who have always been there for us and supported us."