Jets deny jersey leak

Photos of a dark blue jersey, which appears to feature the Jets logos, have been released on the...

Photos of a dark blue jersey, which appears to feature the Jets logos, have been released on the website thatsong.imgur.com.

PAUL TURENNE, QMI Agency

, Last Updated: 10:34 AM ET

WINNIPEG - If you get yourself a new Winnipeg Jets jersey before the team starts wearing them on the ice, it will be as authentic as a $25 Gucci bag.

The team’s new jerseys — home and away, there won’t be a third jersey for at least the first season — will be unveiled in early September, but won’t be available for purchase until weeks later.

“The authentic jerseys won’t be available until October, and replica jerseys likely not until November. That comes from the manufacturer,” said Scott Brown, director of communications for True North Sports and Entertainment, which owns the Jets.

Nevertheless, photos purporting to be leaks of the new Jets jerseys have been circulating on the Internet for weeks.

Brown said a common one showing a dark blue jersey with the main plane logo in the middle is “not even close” to legitimate. The same goes for any other supposed sneak previews.

Bruno Delorme, a marketing professor at Concordia University and Marianopolis College in Montreal, said fake sports jerseys are a “big time” problem.

“A lot of factories in China are flooding the market with unlicensed, counterfeit jerseys. They’re shrewd. They know that even in tough economic times, sports is recession-proof,” Delorme said. “They look almost identical but the problems occur after you wash it four or five times.”

Delorme said counterfeit jerseys are a common problem that the Montreal Canadiens launched a public-education campaign.

The campaign, called Let’s Retire These Jerseys, warned fans that fakes “may support unlawful labour conditions and organized crime,” and even offered people the chance to turn in counterfeit jerseys for a rebate on a real one.

Brown said it all comes down to fans making the right choice. “Do you want it right now or do you want the right thing?” he said.

The Winnipeg Jets will have only two uniforms this coming season: home and away.

Although it’s become common over the past several years for NHL and other pro sports teams to don third jerseys for some games, it doesn’t look like the Jets will follow suit, at least not this year.

“There will likely not be a third alternate jersey this year, just due to the process of getting the main two done,” said Scott Brown, director of communications for True North Sports and Entertainment, which owns the Jets. “We’re going to hopefully focus on the main logos and the main jerseys.”


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