WINNIPEG - Not even being a right-winger for the Winnipeg Jets got Eric Fehr a sneak peek at the team's new logo that was released Friday.
"They kept it pretty tight lipped, and I haven't seen the jersey either, so I'm waiting as patiently as everybody else," Fehr said Saturday at the Jets Gear Store, located inside MTS Centre.
The Winkler native, who grew up a Jets fan, gave the team's new look the thumbs up.
"I just think it's a cool design," said Fehr, who was traded to the Jets by the Washington Capitals earlier this month. "I like the maple leaf in it, being a Canadian team and having some kind of jet or plane on it as well. That was cool."
Plenty of Manitobans feel the same way. They showed up en masse on Friday to buy T-shirts and hats, and they were lined up on Hargrave Street again on Saturday morning before the store opened.
Approximately 1,200 transactions had been completed as of noon Saturday, and all 1,900 hats in stock had been sold. Scott Brown, True North's director of corporate communications, said the franchise had sold half of its initial $200,000 shipment.
The T-shirts were flying off the shelves so quickly the team expected to sell them all before the end of business Saturday. The store is expected to be closed on Sunday so the staff can replenish the stock and will re-open on Monday.
Official Jets merchandise was available at other retail outlets in Winnipeg on Saturday, including River City Sports and Royal Sports.
"The reaction of the fans to the opening of the store and to the logo is a little bit like everything else that has happened," Brown said. "We're a little surprised. We kind of knew that it would be big, just like the name, just like everything else, but it's been a little bigger."
For Fehr, who has been rehabbing his shoulder injury at MTS Centre for the past couple weeks, seeing the logo takes him one step closer to realizing his childhood dream of playing for the Jets.
"It was kind of disbelief, just finally realizing that this is what I'm going to be wearing for the next season. It's great," he said. "I've been waiting for a while for this, and to finally realize that I'm going to be playing for the Winnipeg Jets and you can put a logo to it, it's just a great experience."
The next big moment for the franchise and its fans will be the unveiling of the jerseys and uniforms, which won't happen until September.
"I'm going to try wait as patiently as possible," Fehr said. "I've been excited about the logo, and now I'm just waiting to see what the jersey looks like. It'll be a great look."
The cash registers will be ringing when that happens, too.
"We anticipate the reaction to the jersey will be exactly the same as the reaction this weekend," Brown said.