Military feel to new Jets logo

The Winnipeg Jets new logo (jets.nhl.com

The Winnipeg Jets new logo (jets.nhl.com

KIRK PENTON, QMI Agency

, Last Updated: 5:22 PM ET

The new Winnipeg Jets have unveiled their look, and it has a distinct military feel.

The NHL team released its logo and colours at 4 p.m. Friday. The main logo features a fighter jet on a white background in the middle of a navy blue circle with silver trim. A Canadian flag is behind the jet.

“True North Sports and Entertainment felt it was important for the new Winnipeg Jets to develop a strong new identity,” True North chairman Mark Chipman said.

“We felt it was important to authenticate the name Jets, and we believe the new logo does that through its connection to our country’s remarkable Air Force heritage, including the rich history and relationship that our city and province have enjoyed with the Canadian Forces.”

The Department of National Defence assisted in the process.

Hats, T-shirts and kids wear are available immediately at the Jets Gear store at MTS Centre. Jets forward Eric Fehr will be signing autographs at the store on Saturday between noon and 1 p.m.


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