Jets logo ideas flying in

Joe Cabral displays a Winnipeg Jets logo Tuesday, July 12, 2011, that he created. MARCEL CRETAIN /...

Joe Cabral displays a Winnipeg Jets logo Tuesday, July 12, 2011, that he created. MARCEL CRETAIN / QMI Agency

Ross Romaniuk, QMI Agency

, Last Updated: 10:13 PM ET

Long before the reborn Winnipeg Jets hit the ice, logo ideas for the NHL team are flying in from around the world.

Nearly 190 designs had been submitted by Tuesday afternoon to a contest run by a Vancouver-based marketing and branding company, which will award $200 on Wednesday to the creator of what it deems the best logo so far.

Joe Cabral, a Winnipeg information technology technician, has thrown in his two cents through two images.

“It stands up to a lot of logos that are out there. It’s simple, clean and easily recognizable,” he said of his red, blue and white image, including “Winnipeg Jets” text and an airplane design. “I was just trying to capture some of the feel of the old logos and come up with something fresh at the same time.”

The 36-year-old’s second submission is what he calls a simpler “shoulder patch” logo with a red, block-letter W set against a blue jet image.

Though HiretheWorld.com’s contest is not connected to any logo branding planned by Jets owner True North Sports and Entertainment, marketing officer Evan Duxbury told the Winnipeg Sun the firm will “throw them a message and see if anything interests them” from among the art sent in since June 24.

“We’re starting to see some really cool stuff,” he said from Vancouver, adding he’s “very impressed” with what’s come in — despite at least two of the submissions containing spelling errors such as “Minnipeg” and “Winnepeg,” and one using an image of a field hockey stick.

“They’re coming from as far as the Czech Republic and the Philippines, so it’s quite global. That’s probably where some of the English is lost in translation.”

True North has remained tight-lipped on its team logo and uniform colours, which it’s said almost nothing about publicly since confirming in June that the relocated, former Atlanta Thrashers will be renamed the Winnipeg Jets.

The Jets are dealing on the design with the NHL and the Reebok sports apparel manufacturer, True North spokesman Scott Brown said last week.

“It’s taking a while,” he said. “We understand that people are kind of anxious to get a logo and a look, and they’ll have one soon enough.”

After awarding the cash Wednesday, HiretheWorld.com will keep the contest running and name another winner in the coming weeks.

“We were pretty excited when the Winnipeg Jets came back to Canada,” Duxbury said. “It’s nice to get Canadian hockey fans involved, designing and just spreading the word.”


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