TORONTO - When Tim Leiweke saw Monday’s Toronto Sun story on a night school course that studied “Toronto and the Art of Losing,” he wasn’t angry.
The president and CEO of Maple Leaf Sports and Entertainment might even sign up.
“Ironically, that course could be the poster child for what we’ve been dealing with here since Day One,” said Leiweke, who oversees three of the five most prominent — and least successful — pro sports franchises.
“It’s not by chance, desire or intent, but we are dealing with a history and tradition here that have not been great.”
Course founder Larry Colle of St. Michael’s College set out to probe how Toronto’s maligned teams, led by the Leafs, became so identified with failure. Leiweke, a year into the job from a similar post in Los Angeles, is out to eradicate it.
“The interesting thing about the article is that I completely agree with (Colle). Sometimes, losing becomes a culture, an excuse. It almost grows into being acceptable."