The blue and white Toronto Maple Leafs logos that were stencilled on city sidewalks are fading faster than the team's playoff hopes.
"They will all be gone tonight (Thursday)," said Michael Gillissie, v-p of Grassroots Advertising. "I don't see what all the fuss is about. They will all be cleaned off."
Gillissie and his company have drawn heat from city for stencilling the familiar logos on sidewalks.
All advertising is banned from public sidewalks, city officials said.
Yesterday the city gave Maple Leaf Sports and Entertainment 48 hours to clean up the logos that were part of a campaign by Grassroots to mark the start of NHL season.
"I hope the Leafs will still be able to win without the logos," Gillissie said.
The blue emblems, accompanied by the phrase, "Leafs Nation. Spirit is Everything," began appearing in early October outside subway stations and along major city streets like King, Bathurst, Jarvis and Queen.
MLSE spokesman Rajani Kamath said more than 65% of the logos had been removed by early yesterday.
Her officials believed Grassroots had permission to stencil the logos on city sidewalks, she said.
"We apologize for any inconvenience this has caused," Kamath said.
If Grassroots didn't remove the logos, city staff would and then bill the company, said Angie Antoniou, of Toronto traffic services.