Peddie on thin ice?

BRETT CLARKSON -- Sun Media

, Last Updated: 9:08 AM ET

Fire Richard Peddie.

It's a not-so-subtle theme of a new website devoted to one thing and one thing only: Turfing Maple Leafs Sports and Entertainment president and CEO Richard Peddie.

Or at least ensuring he has nothing to do with the team's hockey operations. As soon as possible. The site -- www.firerichardpeddie.ca -- is a petition of sorts, with a collection of more than 300 comments from disgruntled Leafs fans who want to see the boss of the storied hockey club axed.

Website designer Jeff Bellamy, 30, posted the page Saturday after enduring the first two games of what he said just might have been the worst string of Leafs contests he's seen in his life -- the disastrous California road trip. He said the page was getting 500 hits an hour yesterday.

In fairness, Bellamy said he wouldn't mind if Peddie stays with MLSE in a business capacity -- as long as he has absolutely nothing to do with hockey.

"I would keep him on board, but more for his condo and real estate stuff," said Bellamy, who lives in Bradford. "I realize he's making them a lot of money with that, but take him away from the sports end, just like they did with the Raptors.

"But, take-him-off-the-sports-end-of-things.ca just didn't sound very good, so I stuck with Fire Richard Peddie."

With the losing Leafs fast approaching the NHL's basement and the impatience of fans reaching a fever pitch, the anti-Peddie page was just one of a growing number of online complaint forums to surface on the web ahead of today's MLSE board meeting.

On the Wikipedia entry for Peddie yesterday, a biased Leafs' fan had obviously hijacked the page, as it read: "Richard A. Peddie (born in Windsor, Ontario), is sadly the president and CEO of Maple Leafs Sports and Entertainment" and that "many fans point to Peddie for the events that lead to the team's failure."

Hardly the impartial write-up most people would expect from an encyclopedia. After a few hours, it was edited.

"Nice, nice," Bellamy laughed. "I can't take credit for that."

On the Sun's website yesterday, Leafs fans and foes alike took time to weigh in.

"Please don't pick on poor Richard Peddie, he's done a great job! He is only second to my hero Harold Ballard! Long live last place!" wrote a sarcastic Jim Blair of Kingston.


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