Loser Leafs raising ticket prices

LANCE HORNBY -- Sun Media

, Last Updated: 12:20 PM ET

Stanley Cup banners certainly aren't going up at the Air Canada Centre, but Maple Leafs ticket prices are.

An across the board hike of roughly 5% has been approved by the board of directors of Maple Leaf Sports and Entertainment Ltd. after a two-year freeze coming out of the lockout. Prices for 2007-08 will range from $37 to $182 for season-ticket holders, slightly more for the few thousand seats that are on public sale.

HIGHER COSTS

"We've spent a good deal more off the ice since last year," said Richard Peddie, president and CEO of MLSEL. "We have expanded our coaching staff, there are travel costs and it has become more expensive for everything from player insurance to turning the lights on at the ACC for a game. We also have to pay 900 employees every game night."

If you think the higher price will cause any kind of fan revolt, given the 40th anniversary of the last Cup passed on Wednesday, don't hold your breath.

"We have 99% renewals so far (on season tickets)," Peddie said. "We didn't try to hide this from the public, in fact we let everyone know much earlier this year, by a letter we sent out in February. We held prices for two years, there was also a drop in the GST (1% last year). Right now we're close to what our prices were in 2002."


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