Maple Leaf Sports and Entertainment Ltd. has just the ticket for those who believe its hockey team can make the playoffs.
In a show of faith in the 11th-place team as much as a prudent business decision, the club is printing playoff tickets.
"Absolutely we're going ahead," executive vice-president and Chief Operating Officer Tom Anselmi said yesterday. "They're being put together as we speak. We've been getting in touch with our season's subscribers since late February. It's a situation where we can't wait until the last minute. But we expect to make it."
Usually, those buying playoff tickets with no guarantee the club will qualify, simply get a refund in April if the Leafs don't get in.
Anselmi said the tickets are being priced at 2004 levels, the last year the Leafs qualified, rising through each round.
It has been estimated in the past that home playoff dates at the Air Canada Centre can gross around $3 million.
Traditionally, the ACC is flexible with its event planning in April, May and early June, keeping plenty of nights open in case there is a need for anywhere from two to 12 post-season home games.