Sounds like a winner

DENIS ARMSTRONG -- Sun Media

, Last Updated: 10:28 AM ET

Normally, the Senators don't have a hard time keeping fans on the edge of their seats.

But when the action slows down a little, or the team falls behind by a goal or two, they have Glen Gower and his team to keep Scotiabank Place rocking.

As the team's director of entertainment, Gower is the person responsible for all the music and video clips that keep the fans' emotions sky-high, beginning with the national anthem and the Senators theme music and then ramping the excitement up with an electrifying playlist he and DJ Alex Marchand spin at strategic moments throughout the game.

It's a busy job during the regular season, but during the playoffs, Gower's job becomes a crucial motivating link between the team and the fans.

"The strategy for the playoffs is to get the fans ... making as much noise as possible for their team," Gower explains from his perch high above Scotiabank centre ice. "They are the seventh man on the Senators line. The fans pump up their team by making noise and encouraging the players to give a little extra."

But rousing the fans' passions isn't simply a matter of playing Queen's We Will Rock You really loud. Gower and Marchand recently designed a tightly choreographed series of video and audio clips tailored specifically to give each playoff game a sense of event.

They added high-octane tunes including Billy Talent's Red Flag to boost fans' enthusiasm before each game, Beautiful by Julia when the ref drops the puck, 2 Unlimited's The Workaholic during power plays and Channel One's Sea of Red whenever the fans need a pick-me-up during the game.

Gower is always on the lookout for a particularly potent pop tune or country classic to add to his arsenal. He found his latest secret weapon, Gwen Stefani's Sweet Escape, during the series with the Buffalo Sabres. It was Game 2, the teams were in overtime, when the Buffalo DJ played the Stefani song. Seconds later, Joe Corvo scored. Hmmm.

SWEET SHOT

The very next game back at Scotiabank Place, DJ Marchand played the same Stefani tune. Holy mother of pearl, on the very next play, Alfredsson scored.

"It's been a good-luck charm for us ever since," Gower admits.

About the only people not listening to the music on Scotiabank Place's awesome sound system, ironically, are the players, who are too focused on the game to listen. It is, however, a much different story when they score.

The snipers on the team have their own theme music: Glenn Frey's The Heat Is On for Dany Heatley, U2's Beautiful Day for Alfie, Jason Spezza gets Bodyrockers' I Like the Way You Move and Loverboy's Lovin' Every Minute of It plays when the Sens score their sixth goal of the game, their pizza goal.

About the only music that Gower and his team won't play is anything that references ducks. They won't play Disco Duck, for example.

"We don't want to ruffle their feathers by being unsportsmanlike," he jokes.


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