The Sens Mile will feature a unique twist during the team's run to the Cup.
Businesses along Elgin St. are looking for cash donations during the Stanley Cup finals to support a new youth wing of the Royal Ottawa Mental Health Centre.
The Rally the Red for the Royal campaign launched yesterday as a joint venture between the Ottawa Senators Foundation, Elgin Street Business Area and the Royal Ottawa.
"Let's show our support for (mental health patients). Go Sens Go and Rally for the Red for Royal," declared hospital foundation president and CEO Tim Kluke.
Organizers hope to raise $100,000 toward the $2-million construction of the wing.
'AN EXCITING TIME'
Kluke said the campaign is an ideal opportunity for Sens fans to support improved care for youth with mental health diseases.
"It really is an exciting time. It's important to raise the issue of mental health care," he said.
The campaign also features a draw for two tickets to Game 4 through a donation by Rally the Red organizer Brian Karam, owner of MacLaren's Bar on Elgin St.
It wasn't the only donation Karam made to the campaign. He's provided $5,000 to kick-start the drive.
"We hope other businesses will follow suit. This is a win-win situation for all those concerned. Think about the youth who can't enjoy all the fun," said Karam.
Fans not able to get to Elgin St. can also donate by making an online donation at royalfoundation.ca.
Ballots for the two tickets are $10.