The New Jersey Devils have two words for New York Rangers fans wanting to buy tickets for Games 3 and 4 of the Eastern Conference final at the Prudential Center.
The Devils launched the "No Blue" campaign Tuesday, which essentially is an effort to keep their home arena filled with their own supporters, not Rangers fans. The three-pronged approach for fans looking to sell their playoff tickets has been posted on a number of reputable websites, although the link to the Devils' official website is broken.
The "three ways to protect home ice" include (duh!) not selling tickets to Rangers fans on resale sites -- "You can ask for pictures or meet them to deliver tickets, to ensure where their loyalty lies," the Devils said -- or buying the remaining tickets before those sneaky New Yawkers do. Or fans selling tickets can call the Devils Fan Experience Team Line, which will help them connect with true Devils worshippers.
Judging from the reaction on Twitter, Rangers fans are either seeing red over being snubbed by the Devils or laughing themselves silly over an ad campaign that's gone viral.