Red-hot jersey breaks record

SCOTT FISHER -- Calgary Sun

, Last Updated: 12:42 PM ET


 Are you a bandwagon Flames fan?

 Before you incriminate yourself, perhaps we should disclose the evidence.

 The truth can likely be found on your back.

 The Calgary Flames' new jersey, which debuted in the regular-season opener, was originally made with 'Koho' stitched across the top of the shoulders.

 As the jersey's popularity grew, The Hockey Company, which makes the jersey, decided to switch the brand to 'CCM.'

 "Koho was their brand for the away jerseys and CCM was for the home jersey," explains Flames director of merchandise and product development Kip Reghenas.

 "When the league changed to wearing the darks at home, they made it under the Koho name at first and then changed it. I'm guessing they felt, with the high sales of the jersey, they were overbranding Koho rather than their company name."

 Regardless of the brand, it's the hottest-selling jersey in the league.

 In fact, the Flames now own the record for the top-selling 'new' jersey of all-time.

 "The (new) jersey that held the record was the New York Rangers third jersey with the Statue of Liberty," Reghenas says. "That was the one with the largest sales and we've surpassed that.

 "The Hockey Company hasn't confirmed the exact numbers but they've told us we've exceeded (the record)."

 The popularity of the jersey is evident to anyone who sets foot in the city.

 It's the garment of choice for the overwhelming majority of the Sea of Red, comprised of 19,289 leather-lunged lunatics. And there's thousands more out on 17th Ave.

 "We've sold over 23,000 in the Fan Attic stores," Reghenas says of the four outlets, including one at the 'Dome.

 "Which is pretty amazing when you consider the size of the stores. CCM is shipping to us on a daily basis and we're basically taking their full production."

 Starting today, fans can add the new Stanley Cup final patch to their jerseys.

 Reghenas ordered 10,000 of the patches ($29.95 each) and said the store will put it on a jersey free of charge.

 The Saddledome Fan Attic has extended its business hours from 9 a.m. to 5 p.m. to accommodate fans.

 "To have a new jersey launch and to be able to put a Stanley Cup patch on it, everyone's got themselves a collector's item," Reghenas says.


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