Senators TV deal worth up to $400M

Senators President Cyril Leeder (left) and Bell Media President Kevin Crull pose with a Sens jersey...

Senators President Cyril Leeder (left) and Bell Media President Kevin Crull pose with a Sens jersey after announcing a 12-year regional broadcast rights and corporate sponsorship agreement in Ottawa on Wednesday, Jan. 29, 2014. (Tony Caldwell/QMI Agency)

BRUCE GARRIOCH, QMI Agency

, Last Updated: 6:33 PM ET

OTTAWA - The Senators will have no problem smiling for the cameras.

As first reported by the Ottawa Sun Wednesday, the Senators have signed a monumental 12-year agreement regional broadcast agreement for radio and TV with Bell Media that league sources confirmed could be worth up to $400 million when it expires in 2025-26.

Coupled with the $16 million the Senators will receive from the new national package that the NHL signed with Sportsnet in December, the club could get more than $40 million from broadcast revenues along next season.

No wonder Senators’ owner Eugene Melnyk couldn’t hide his excitement.


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