An errant pass has led to the premature revealing of the Senators new heritage jersey.
In the Buffalo Sabres souvenir store at HSBC Arena, of all places.
The jersey was to be unveiled for the first time, along with the rest of the uniform, at Scotiabank Place on Oct. 1, where fans would be invited to see players wear it in an open practice. Senators are to have exclusivity on sales of the jersey for five days after that.
Spoiling the surprise was Reebok, which mistakenly shipped the jersey to Buffalo.
“Obviously, somebody you-know-what,” said Jeff Kyle, the Senators vice-president of marketing. “The positive thing is the people who have seen the jersey, there’s been a lot of great comments. Fans really like it.” The smartly designed black, red and white jersey is horizontally striped, with a large ‘O’ on the front. Paying tribute to the bilingual market are shoulder patches that read ‘Ottawa Senators’ on the right side and ‘Senateurs D’Ottawa’ on the left.
“We’ve worked on the jersey for over two years, and it’s development we did in conjunction with the Senators fan,” said Kyle. “There’s various aspects of the jersey that relate to the early Senators teams. There was no one jersey that they wore consistently through that period, and we took elements from different teams to incorporate, to make a jersey that we felt was reflective of the early Senators teams.
“The early Senators teams, after they won the Stanley Cup, used to wear a patch that was the same shape. It used to say ‘World Champions’, with the year on it. Obviously we weren’t going to put World Champions on it, but we felt that putting the Senators in both English and French was reflective of us being in the nation’s capital, in a bilingual market and in a bilingual country.” Fans can pre-order the new jersey on the Senators website, as part of the Heritage Hockey Package. Those who order the adult heritage jersey from any Sens Store will receive a vintage scarf and toque, plus a voucher for a pair of tickets to the regular-season game between Ottawa and the Colorado Avalanche on Thursday, Oct. 13, the first game the team will wear the heritage jersey.
The Heritage Hockey Package (a $214.98 value) is available for $129.99 plus tax. The heritage jersey will be available for purchase exclusively at Sens Store locations from Oct. 1 until Oct. 5.