Sens offer free parking, price cuts

DON BRENNAN, Ottawa Sun

, Last Updated: 2:27 PM ET

Senators fans who have been season seat holders for more than five years will receive free parking as gratitude for their loyalty, the club announced while introducing its new ticket initiatives this morning.

With 1,250 accounts currently falling into that category - and parking prices at $15 per game - the Senators are making an $800,000 commitment next season in an effort to keep their existing customers happy.

Also announced today is that all renewing full- and half-season ticket holders will pay regular season prices during the first two rounds of the playoffs in 2010 and 2011, as well as discounts in rounds three and four. Other perks include:
- access to additional tickets for all rounds
- season seat holders will receive a price reduction of at least two per cent for 2010-11 ,and as high as 33 per cent in certain areas
- an additional two per cent discount is available by renewing early
- and season ticket holders will also be able to use a no-limit ticket exchange program, allowing them to trade in tickets for another game of equal or lesser value.

With attendance down 6 1/2 percent and and the season ticket number hovering around the 10,000 mark, Senators president Cyril Leeder said the team's aim is to let current season ticket holders know they're important to the organization, bring back former season ticket holder and attract new ones.

"At the end of the day, we think this will help us play to fuller houses," said Leeder. "We think it's a win-win."

The Senators, who have had only three sell-outs to date, are 15th in average attendance and are fifth of the six Canadian teams in paid attendance, Leeder said.

Leeder acknowledge that missing the playoffs last season hurt the numbers.

"We'd like to have a winning team, we demand it of ourselves and the fans demand it too," said Leeder. "We think that's a good thing."


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