EDMONTON - This all started as a kid growing up in Sherwood Park, when his parents took Andrew Ference to an Edmonton Oilers game and his dad bought a copy of the program.
Young Andrew was fascinated with one page in particular.
“It was always a big deal to come through the doors at an Oilers game where the guy would be selling the program for a couple bucks and one of the big kind of foldouts in the program were all the players’ faces,” he remembered.
“Underneath each wouldn’t have all the players stats but it would have which charities they were into. And they all had one,” he said.
“That was always pretty impressive to me. That was a pretty special thing to see as a kid. It was neat to see how much stock the organization put into that.”
Ference said that was the beginning. He was inspired by that and the importance the Oilers put on it as an organization.