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Rich people love watching hockey: Study

A Leafs fan dances in the aisles as the Edmonton Oilers play the Toronto Maple Leafs during the...

A Leafs fan dances in the aisles as the Edmonton Oilers play the Toronto Maple Leafs during the second period of an NHL game at Rexall Place in Edmonton, Alta., on Tuesday, Oct. 29, 2013. (Ian Kucerak/Edmonton Sun/QMI Agency)

QMI Agency

, Last Updated: 7:39 PM ET

Hockey fans have deep pockets.

At least that's what a recent study has found.

TV viewers for the 2013 Stanley Cup Final had a median income somewhere between $73,000 and $84,000 -- tops among all sporting events canvassed by Sports Media Watch. On the other side of the spectrum, those who watched the 2013 NBA Finals had a median income of less than $60,000.

Earlier this month, SMW released findings from their "examination of sports viewer demographics" study. Only data from select marquee events -- such as the World Series, Stanley Cup Final, NBA Finals -- were used to draw conclusions.

The study also revealed basketball draws the highest percentage of younger viewers.

Between 26% and 29% of NBA Finals watchers fell into the 18-34 demographic, while between 11% and 14% were from the 2-17 group.

Meanwhile, the World Series dominated the 55-59 demographic. Between 46% and 52% of World Series viewers fell into that group.


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