67's set to re-name arena

DON BRENNAN, SUN MEDIA

, Last Updated: 9:42 AM ET

The 67's will play their home-opener at the Civic Centre tomorrow night.

By the first intermission, the arena will be known as something else.

That's when 67's owner Jeff Hunt will draw from a list of more than 100 companies that purchased two season tickets and a luxury suite for a night in order to enter a contest that will see the winner have naming rights to the building for one year. The window of opportunity to enter the contest — which was launched in the summer — is today at 5 p.m. Last-minute entries are available by calling Hunt at the 67's office.

"We estimated at the start of the contest that the winning company would receive about $300,000 in promotional value," Hunt said. "It's the type of promotional vehicle that small and mid-size firms could never afford on their own, and we've given them a chance to win it for about $1,000."

The 67's, 1-1 after splitting a road trip to the Soo and Sudbury last weekend, will host the Niagara IceDogs tomorrow. Game time is 7:30 p.m.


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