Civic Centre rights contest draws 'great reaction'

DON BRENNAN, Sun Media

, Last Updated: 7:35 AM ET

Jeff Hunt’s potentially brilliant “Civic Centre Naming Rights Promotion” was only hours old when a fellow businessman called with a question the 67’s owner didn’t see coming.

“He wanted to know if he could call it ‘Support Our Troops Centre’ if he won,” Hunt said. “Interesting scenario. As long as it’s something in good taste, we’d likely agree to it. With the city’s approval, of course.”

As reported in Wednesday's Sun, the 67’s have made available the naming rights of their home rink by launching a contest that costs $1,000 to enter. For the fee, a company will receive a pair of season tickets, a suite for a game and be entered in a Sept. 25 draw for building naming rights until July 1, 2010.

Only three entries per company are allowed, Hunt said.

“There was great reaction to it (yesterday). A lot of businesses, a lot of people see it as a pretty neat opportunity,” he said. “It really has the potential to catapult a small business into the top of mind of everybody in the community. To have your name on a fairly legendary building in the city is quite a thing.”

The rights are for just a year because the future of Lansdowne Park is up in the air. A group of local businessmen led by Hunt has a conditional CFL franchise that depends on their ability to negotiate a deal with the city to renovate and lease or buy the crumbling stadium.

The naming rights promotion is a bonus for the city. It will not only add 67’s ticket buyers, but also parking and concession revenues — a pie of which the city gets its slice.

Hunt hopes at least 100 businesses will take part in the promotion, but he could be underestimating its appeal.


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