Ottawa Civic Centre's naming rights up for grabs

CHRIS STEVENSON

, Last Updated: 9:25 AM ET

OTTAWA -- The Ottawa 67's won't be playing in the Ottawa Civic Centre this fall.

The Ontario Hockey League club is expected to announce today a contest for naming rights to the building for the upcoming OHL season.

"I can't say much about it, but I think it could be a life-altering event for some small or medium-sized business," said 67's owner Jeff Hunt, "

It's believed the winning business will be drawn from a group of companies that purchases specially priced season-ticket packages for the upcoming season.

In addition to the opportunity to have their name on the building, businesses will receive two season tickets and the use of a suite for a game, said a source familiar with the 67's proposal.

It's expected the cost of the package will be $1,000.

The 67's have been marketing the naming rights to the Civic Centre for the past couple of seasons without success.

Part of the reason for the promotion could be to publicize the opportunity for a company to have its name in lights at Lansdowne.

The value of the naming rights for the Civic Centre is tough to nail down, but one sports industry source figured a good comparable would be the Labatt Centre in London, the home of the OHL's Knights.

It's believed the naming rights there cost in the neighbourhood of $550,000.

It's expected the 67's will announce the winner in September.


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