Knights keep tickets competitive

RYAN PYETTE -- Sun Media

, Last Updated: 7:32 AM ET

The Toronto Maple Leafs hiked tickets prices by nearly six per cent this year, even though they haven't made the NHL playoffs since 2005.

The four-time defending OHL regular-season champion London Knights went for a more modest increase in 2007-08 -- two shiny quarters.

Prices for Knights game tickets, which go on sale starting Aug. 18 at 10 a.m., have been set at $15.50 an adult, $14 for seniors and students and $13 for children -- a 50-cent bump across the board.

"We have not pushed the issue -- it's just a cost of living thing," London GM Mark Hunter said. "We like being affordable and people like coming to the games and seem to like what we're doing, so in that way, everybody's happy."

The Knights have a season-ticket base of about 6,800 for games at the John Labatt Centre, which has a capacity of 9,090 for hockey.

"We sell group seats even cheaper -- $10 to $12 -- because we want young people and hockey teams to be able to come to the games."

At the Air Canada Centre, the lowest-priced single-game tickets for Leafs tilts are seats in the purple section selling for $37 -- a boost from $34.70 last year. Face value on platinum and gold seats on the side of the rink will run $182, up from last season's $171.52.

London is one of the biggest markets in the OHL, but Knights ticket prices are in line with many of the team's Western Conference opponents. Sarnia Sting sell premium seats for $20 and general admission ducats for $15. Windsor Spitfires sell tickets for $17 an adult, $15 for seniors and students and $11 for children.

There are deals to be had in neighbouring rinks.

The Kitchener Memorial Auditorium, which will play host to the 2008 Memorial Cup, also is in line to hold a four-team NHL rookie tournament featuring Toronto, Pittsburgh, Ottawa and Florida. For the Sept. 10 final, tickets will sell for $15 for reserved and, for general admission, it's $8 for adults and $6 for seniors, students and children.

Tickets to Knights games are available at the JLC box office at Gate 4, the Knights Armoury Store off Talbot Street or by calling (519) 681-0800 or by purchasing online at www.londonknights.com.


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