The Kontinental Hockey League and Playboy magazine are redefining the term Puck Bunny.
Hot Ice, the KHL’s official magazine, has teamed up with the Russian version of Playboy, asking female fans to strut their stuff for a chance to be featured in the adult rag.
The contest calls for women to submit swimsuit photos of themselves along with a 150-character description of why they love their favourite KHL team.
Fans will be able to vote on contestants through both magazines’ websites. Photos of the top three finalists will be published in Russian Playboy’s March 2011 issue.
A jury of KHL players and Playboy editors will select the winner. The lucky lady will be featured in a photo shoot and dubbed Playmate of the Month for April 2011.
No doubt the contest will raise interest from both male and female hockey fans.