Dog-and-pony show

IAN HUTCHINSON, QMI Agency

, Last Updated: 11:27 AM ET

Somebody who still has her squeaky-clean, kid-next-door image was asked recently about somebody who lost his to indiscretions that came up again at bizarre proceedings at TPC Sawgrass on Friday.

About the only thing in common between Lorena Ochoa and Tiger Woods is that they are both at the top of their respective world rankings. Just a few months into her own marriage, Ochoa wisely begged off on the request for insight into Woods and the scandal that has been testing his family life.

"I really don't have much to say," said the Mexican star. "I think for all of us, it was a big surprise, disappointment in many ways, but hopefully, he's taking care of his problems and hopefully, he'll be back soon. I have nothing left to say."

Ochoa is just a naturally nice person, an image built on being genuine and without the corporate spin doctors who carefully constructed Woods' image that crumbled in the driveway of his Orlando-area home last November. What Ochoa said was as abrupt as it gets, even in response to an unfair question.

Don't count on the incessant discussions about the Tiger affair(s) ending after his Friday chat. Some were taken in because Woods was there in person, but the whole scripted and choreographed dog-and-pony show could have been done on his website.

Instead, the suits that built Tiger's image chose to rebuild it with blatant media manipulation, using television and other outlets to deliver their message, while muzzling any questions that came out of it.

Admirably, the Golf Writers Association of America chose not to be pawns in this scheme, but the inability to look away from a train wreck made it a successful plan, at least as far as gaining media attention goes. Whether they got across the message they want to convey is questionable.

This incredible display of arrogance by the Woods camp led to an attitude before Tiger even stepped to the podium, where he held his heart as if taking the pledge of allegiance like a good boy scout before his mom and friends. If that sounds cynical, it is considering the circumstances going into his speech.

Friday's escapade did nothing but expand on things we already knew, whether it's the fact that he's in rehab, that he plans to return to golf one day, or that he's sorry. If, as some have suggested, he's only sorry for being caught, so be it if he's turning his life around.

MUM ON RETURN

However, he didn't say how he's progressing in rehab or when he will return to the game.

He probably doesn't even know himself when he will return, which brings up the whole question again about why do this now? For the most part, this scandal had died down to a certain degree, but is now bubbling again.

I suspect -- and that's all I can do -- that he is responding to pressure to say something about the whole thing, with the thinking that just seeing him, especially as haggard as he looked, was the pound of flesh that some people wanted.

I agree with him that, in the end, whatever comes of this will happen behind closed doors between him and Elin and that the paparazzi should leave his wife and kids alone.

Didn't we learn some lessons on that subject years ago in a Paris tunnel?

However, there are journalists who aren't seeking video footage of his affairs or who don't give any credibility to weeping porn stars.

They needed to be addressed on Friday and are still waiting for that moment. Sadly, the tabloids won't ease up either.

There are still questions to be answered and it isn't Lorena Ochoa who should be answering them.


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