Tiger Woods is close to a mental breakdown as he spends his days alonewatching cartoons and eating cereal.
Sources close to Woods say he may be cracking under the strain as his wife contemplates divorce proceedings, his sponsorship deals disappear and his reputation is in shreds.
According to the UK Sun, the billion-dollar golfer is simply not able to cope with the impact of his sex life coming to light or how his world has fallen apart in the past 20 days.
Living like a recluse in one of his Florida homes, Woods can't even take his mind off his mounting woes by watching sports channels because of the inevitable reminders of his scandal.
"There is a real concern among his friends that he is dealing with the situation in a very unhealthy way," a friend is quoted as saying.
Adding to the problem is that friends have no way to reach Woods. He changed his cell phone number after his infamous SUV crash so whatever remaining friends he has left canıt give him support.
Yesterday, Charles Barkley expressed frustration that he couldnıt reach Woods and said Woods should "reach out to his celebrity friends."
While Woods' wife Elin Nordegren appears to be moving to Sweden with their two children and is working on a multi-million dollar divorce strategy, Woods marketability is falling fast.
According to Bloomberg, only a few weeks ago Tiger was No. 10 on the influential David Brown Index, which is used by advertising agencies to gauge the ability of celebrities to influence consumers. He has now plummeted to No. 78, similar to the decline that Mel Gibson suffered when an
anti-Semitic tirade came to light during a DUI arrest.
In the category of celebrities that consumers would most like to model themselves on, Woods was once No. 9, along with Apple's Steve Jobs andIndianapolis Colts quarterback Peyton Manning.
Woods is now No. 2,325, keeping company with basketball's Ron Artest, who was suspended for 73 games for brawling with fans.
Evidence of this kind of this kind of swoon is evident at the corporate offices of the financial consulting firm, Accenture. For six years Accenture promoted Woods as the face of its corporate services with the tagline, "We know what it takes to be a Tiger."
On Sunday, the company ended its sponsorship deal with Woods and now the New York Times reports that it is purging its campaigns of links to Woods.
Billboards, TV commercials, hats and T-shirts have immediately disappeared from the company's marketing offerings, as if Woods has never existed.
The Times said that the company spent $50 million on advertising in the U.S. last year and Woods appeared in 83% of it.
Details of Woods' secret carousing lifestyle continue to surface and TMZ has published photos of Woods at Cowboys Stadium in Arlington Texas watching a U2 concert with quarterback Tony Romo in October. Accompanying Woods in the private party box is an unidentified young blonde woman.
That might only feed the rumour that Hollywood celeb Jessica Simpson was another one of Woods' women. According to a Star magazine report, the pair hooked up at the AT&T National Pro-Am golf tournament in Bethesda, Md., in July, shortly after Simpson's split with Romo.
Simpson has come out swinging at the report, saying in a Twitter tweet this morning: "Can't believe that I'm on the cover of star magazine with Tiger Woods, what a JOKE! 'The Shocking Inside Story' is (insert drumroll) A LIE!"
One tidbit of good news for Woods is that his golf course project in Dubai will go ahead despite the scandal and Dubai Properties' recent financial problems. The company announced it remains committed to completing Tiger Woods Dubai, a 55-million sq.-foot golf resort.
The golf haven will feature a 7,800 yard, 18-hole, par 72 course designed by Woods.