Fairway to runway

CHRIS STEVENSON

, Last Updated: 9:00 AM ET

ORLANDO -- Here's a sentence I never thought I'd write: I just came back from the Boo Weekley fashion show.

With John Daly's train wreck rerouted to Europe by a six-month suspension from the PGA Tour, Weekley has pretty much nailed down the role of golf's favourite hick.

The good ol' boy from Florida with the charming drawl galloped into the spotlight with his Happy Gilmour-type run off the first tee at the Ryder Cup at Valhalla last fall, riding his driver like a toy pony and swatting the air.

The guy who only started wearing regular pants recently (he favoured rain paints on the course because of a skin condition) now has his own clothing line, launched yesterday at the PGA Merchandise Show.

"Boo by Firethorn" was launched yesterday on a glitzy stage with hot girls and his name projected in lights.

Not bad for a guy whose favourite colour is hunter's orange.

"Everybody thinks it's for (the University of) Tennessee," he said as a model walked by wearing an orange polo, "but I hate Tennessee."

The launch of Weekley's clothing line -- camouflage hats and polo shirts with Mossy Oak accents -- came shortly after brassy Brit Ian Poulter, he of the Union Jack pants, had taken to the same stage to introduce his own contribution to fairway fashion.

Weekley's approach to haute couture is, how shall we say, rudimentary. In Boo's world, a runway is definitely a place to land the Gulfstream.

How does he plan his attire for tournaments?

"I usually pack for three weeks in a couple of bags," he said. "I reach in there in the morning and pull something out, snap it a couple of times and say, 'That'll match these britches.' "

He knows he wasn't up on the stage surrounded by waves of models -- decked out in his trademark camo hat -- because of his fashion sense. He could buy right off the rack -- at The Beer Store.

"They're just using me for my name," he said.

"I thought it was for your body," said his female co-host on stage.

"I went from a six pack to a keg," shot back Weekley, looking down at his generous waistline.

Weekley said he was mystified by the benefits of today's new hi-tech materials which provide UV protection while wicking away sweat. "I don't know how it makes the sweat come out and the sun don't come in. CSI might want to check that out."

What a couple of weeks. A man of colour made it to the White House and a guy who thinks camouflage is dressing up has his own clothing line.

Is America a great country or what?


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