The fairway hasn't been turned into a runway just yet, but the fashion world is turning an eye to the LPGA.
And why not? It's fertile ground.
Never before has there been so many striking young golfers on the Tour. You see their bright smiles on calendars and men's magazine covers. You see them on billboards selling everything from watches to perfume. Even Golf for Women, a publication of Golf Digest, put out a summer style issue.
It's no surprise a famous modelling agency wanted in on the action.
Wilhelmina Models signed seven LPGA players -- known as the W7 -- "to complete a void in the marketplace for beautiful and athletically talented female golfers," said Wilhelmina chairman Diter Esch.
Making the cut were Minea Blomqvist, Sandra Gal, Anna Grzebien, Kim Hall, Johanna Head, Mikaela Parmlid and Stacy Prammanasudh.
"It's good to have a little fresh air come in," said Gal, a 23-year-old German beauty in her first year on the tour. "I don't think there is a problem mixing golf and fashion."
She's done fashion shoots wearing everything from bikinis to evening dresses.
But really, she is just like most women her age -- she graduated from university in May, loves to shop and Tuesday night went out to dinner with her parents in the Byward Market.
The only difference is she can drive a Titleist 250 yards.
"Golf will always be No. 1," said Gal, who shot an even-par 72 yesterday at the CN Canadian Women's Open. "It's not just about posing in nice clothes. You have to be able to score well on the course."
And that will never go out of fashion.